Modernising Oras's Digital Customer Experience
Oras needed to modernise its digital presence in 16 European countries. During the assignment, Oras group expanded by acquiring 2 new brands. The goal was to build shared digital capabilities that accelerate innovation, improve the customer experience, enable new brands on the shared platform, and reduce time-to-market.
How we helped
Rebase helped establish a product-led operating model that transformed digital development from project-based renewal to continuous product development. We combined UX and service design, content modelling and modern architecture to define reusable digital capabilities that can be shared across brands, websites, newly acquired brands and future digital channels. Rebase supported the selection of a headless CMS, introduced product management practices, strengthened cross-functional collaboration and established organisation-wide feedback loops and continuous stakeholder engagement.
Results
Oras gained a scalable digital foundation supporting multiple brands and markets. Shared digital capabilities reduced duplication, simplified multi-brand expansion and accelerated delivery, while modern content models and product data enabled curated product experiences across channels. Continuous product development improved organisational agility, strengthened internal collaboration, and significantly reduced time-to-market.
"Rebase combined strategic thinking with hands-on execution, making it a trusted partner throughout our digital transformation."
Reni Waegelein
Oras Group
